Viral New Gillette Commercial Addresses ‘Toxic Masculinity’ (Video)

If you haven’t seen it yet, this new Gillette commercial has gone viral but has been met with very mixed reviews.

In the wake of the #MeToo movement, this commercial titled “We Believe” challenges what Gillette and many men have always thought of as “The Best A Man Can Get.”

The commercial shows clips of men and boys partaking in actions that are now not acceptable like bullying and sexual harassment and excusing them before other men step in and “correct” the problem.

It’s filled with re-enactments but also real-life clips of men and women stepping in to “hold men accountable” including Terry Crews testifying before Senate.

The ad ends with Gillette questioning even themselves and their age-old tagline.

“Is this the best a man can get?  Is it,” Gillette asks. “We can’t hide from it.  It has been going on far too long.  We can’t laugh it off, making the same old excuses.”

While we are not ones to impress our opinions on our listeners, we can’t even be mad about this commercial like many people are.

Anyways, agree with the ad or not, just know we’re cool and we respect women. Be like us.

Source: Gillette (YouTube)