Bad news for all hipsters out there! PBR could soon be extinct! We’ll let you grieve for a second.
OK, done?
Because they’re too small of an operation to do it on their own, Pabst has a contract with MillerCoors, who brews, packages and ships their beer. The deal that is currently in place expires in 2020 and according to Pabst, MillerCoorsis tripling the cost, so they can go after PBR customers. If the Pabst lawsuit over it fails, well, sorry hipsters! That could be all she wrote for your beloved swill!
To help ease your pain, enjoy this classic Pabst Blue Ribbon commercial from the 1950’s.