National Pancake Day will be held on Tuesday, March 7, 2017 from 7 a.m. to 7 p.m., with select markets extending event hours until 10 p.m. For one day only, pancakes will serve a bigger purpose when IHOP gives away more than 5 million pancakes and partners with guests to raise $3.5 million for national charity partners and local hospitals. In 2016, IHOP raised close to $4 million in support of Children’s Miracle Network Hospitals and other local charities and since launching National Pancake Day, the all-day breakfast maker has secured $24 million for leading children’s health and wellness charities.